After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Following the reintroduction of its infamous Snack Wrap, McDonald's ( MCD) suffered a lettuce shortage, as first reported by ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

Please, romaine calm. The resurrection of McDonald’s beloved Snack Wrap has seen sales skyrocket, bringing in serious cabbage ...

McDonald's has brought back one of its most popular menu items, but the demand and popularity is leading to unintended ...

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

The return of McDonald's Snack Wraps led to massive demand and surprising shortages. Workers say stores ran out of lettuce, ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

Return of Snack Wraps leaves some locations temporarily short of ingredients; brisk sales come after tough stretch for burger ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...