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WEBWelcome to IMGFUCK: Seven steps to kicking your price-promotion addiction. Mark Ritson. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Marketing News | Marketing Week
WEBBudgeting. Careers & Salaries. Marketing Effectiveness. Marketing Leadership. Design & Branding. Market Research. Price Strategy. Product & Service Innovation. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Latest Articles - Marketing Week
WEBAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to …
M&S hails early success of Ocado tie-up despite major group loss
WEBMay 26, 2021 · Marks & Spencer may have recorded a £201.2m group loss during the pandemic, but the retailer is celebrating an “exceptional” period for its new partnership with online supermarket Ocado. M&S bought half of Ocado’s retail business in 2019 for £750m, replacing Waitrose on the delivery service in September last year.
How Aldi’s ‘Free Cuthbert’ campaign won the supermarket …
WEBWhen Marks & Spencer launched legal action against Aldi over a claim it infringed a trademark on its Colin the Caterpillar Cake, Aldi worked quickly to take control of the narrative. Rather than focusing on winning against M&S in the High Court, Aldi wanted to win the court of public opinion. Sticking to its ‘lovable disrupter’ brand ...
Amazon retains crown as world’s most valuable brand - Marketing …
WEBJun 21, 2021 · Amazon has been crowned the world’s most valuable brand for the third year in a row, according to the Kantar BrandZ 2021 Top 100 ranking. The success of the ecommerce giant comes amid a record year of growth for brands on the ranking. Overall, the top 100 brands grew four and a half times higher than in a typical year and …
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
Just what does marketing capabilities mean?
WEBApr 25, 2012 · So, marketing capability is the ability to design and run processes effectively to a programme that drives profitable growth.”. Brand Learning, meanwhile, defines marketing capabilities as enabling “the whole organisation to excel at customer-centric marketing to deliver superior customer value and drive profitable, demand-led growth ...
Coca-Cola uses new campaign to encourage more people to recycle
WEBThe campaign is part of wider plans by Coca-Cola to improve the sustainability of its packaging in a strategy first unveiled in 2017. Actions include ending the use of plastic shrink-wrap on its multipack cans in favour of cardboard, changing its Sprite bottle from green to clear to make it easier to recycle and moving its Glaceau Smartwater brand to …