How Fyre's Organizers Used 'Influencers' To Market A Festival ... - NPR
WEBMay 2, 2017 · Fyre Festival Hit With $100 Million Suit; Organizer Says 'We Were A Little Naive' In the social media-driven present, these influencers are one-person marketing vehicles for all types of...
Fyre Festival: Inside the world's biggest festival flop - BBC
WEBAdvertised by famous faces including Kendall Jenner, Bella Hadid and Hailey Baldwin, it was billed as a glamorous party on a deserted island. Tickets cost up to $100,000 (£75,000) and guests who...
What Marketers Can Learn From The Fyre Festival's Influencer ... - Forbes
WEBApr 16, 2019 · To get people talking about the festival and to boost ticket sales, Fyre co-founder Billy McFarland tapped 400 influencers on Instagram for a coordinated influencer marketing campaign.
How Fyre Festival's organizer scammed investors out of $26 …
WEBAug 18, 2019 · The disastrous Fyre Festival spawned lawsuits against the event’s organizers, who included Ja Rule and Fyre Media CEO Billy McFarland, the latter of whom is now serving a six-year prison...
How Social Media Led To The Rise And Fall Of The Fyre Festival - Forbes
WEBFeb 25, 2019 · A 20-something millennial tech entrepreneur, Billy McFarland, and his business partner, rapper Ja Rule, decided to have an exclusive, high-end music festival on a Bahamian island to promote his...
Fyre Festival: A Case Study in Social Media MisUse - Inc.com
WEBMay 1, 2017 · Fyre Festival's publicity saga is a reminder of the power of social media as a real-life influencer, equally able to facilitate genuine hype, manipulation, and shameful unmasking.
Fyre Festival - Wikipedia
WEBFyre Festival was a luxury music festival organized by Billy McFarland, an American businessman whose enterprises have been characterized by fraud, and the American rapper Ja Rule. It was originally created with the intent of promoting the company's Fyre app for booking music talent.
Lessons Learned From The Fyre Festival: The Four Slides That ... - Forbes
WEBFeb 26, 2019 · What were some of the biggest warning signs that went unheeded by Fyre Festival investors blinded by the power of beautiful influencers?
Has Fyre Festival burned influencers? - BBC
WEBJan 22, 2019 · The organisers spent eye-watering sums on an extravagant launch campaign with 10 of the world's top supermodels sharing gorgeous promotional pictures and videos of themselves partying in luxurious...
News, sport and opinion from the Guardian's US edition | The …
WEBApr 29, 2017 · We would like to show you a description here but the site won’t allow us.